Costco goes Bridal

Costco is a good place to go when you need a lawnmower or a gallon-size jar of pickles, but a wedding dress? For the last few weeks across California, shoppers have been stepping into local Costco stores to attend trunk shows and fittings in pop-up bridal boutiques. The dresses are designed by Kirstie Kelly (previously known for her work with Disney Bridal) and cost between $650 and $1,400 (U.S.). Costcouture, as the collection is called, is among a growing number of mass-market bridal lines. Forever 21, the fast-fashion emporium, just announced a new line of wedding accessories, while Anthropologie is putting out a bridal collection as well. J. Crew, the American prep purveyor, has been successfully growing its wedding line since launching it in 2004.
- The Globe and Mail Saturday, Mar.19, 2011.  Read the rest of the article here.
See Costco's wedding page here.  US only - for now- but what do you think? Would you utilize Costco for the whole - or part - of your wedding planning?  Do you think this adds to - or opposes - the current DIY and custom trends in wedding planning?

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